Kelly Marion
 

Graphic Designer

Kelly
Marion

12+ years professional graphic design experience as Designer, Visual Brand Strategist, and Post-Production Specialist. Flexible and successful in professional office and remote environments, as both a permanent employee and freelance resource. Experience leading and managing creative services groups and supporting matrix teams in multiple locations/time zones.

Accomplished in design and production of web, print, outdoor, and digital mediums. Creative eye with attention to detail. Recognized for managing multiple projects simultaneously with agile development approach.

 
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Experience

Web Designer / Developer
Renfro Corporation  |  2010 - Present

Apparel Manufacturing and Marketing. Licensed: Fruit of the Loom, Ralph Lauren/Polo, Sperry, Dr. Scholl’s, New Balance, Carhartt, Merrell, and other brands. Owned: K. Bell®, Hot Sox®, and copper sole brands. 

  • Create and execute creative direction/design and maintenance of 16+ corporate websites
    • DTC (hotsox.com, kbellsocks.com, and renfrosocks.com), B2B (Carhartt, Fruit of The Loom, New Balance), Corporate, Intranet

    • Design and relaunch user experience/user interface on two DTC websites in 12 months
  • Responsible for ongoing website maintenance, UX development optimizations, and executing content/promotional calendar
    • Execute display creative strategies for multiple mediums: email, website, digital display, print, social display
  • Strategize and execute fresh visual concepts for leading fashion hosiery brand (lifestyle photography, asset layout by utility)
  • Collaborates with cross-functional matrix teams for sales and website strategies developing brand standards and cohesive web, email, advertising, and social campaigns for owned brands (Copper Sole, Hot Sox, K. Bell, Renfro Socks)
  • Collaborate with licensees to develop digital brand standards on branded websites (Carhartt, Dr. Scholl's, Fruit of the Loom)
  • Web development/programming

Visual Brand Strategy | Lead Creative
Made Through Faith  |  2014 - 2016

  • Conceptualized brand identity
  • Designed apparel graphics
  • Coordinated with apparel and printing vendors to ensure quality product while adhering to strict production deadlines
  • Coordinated and produced product and lifestyle photography
  • Designed and maintained DTC website
  • Developed social media presence and marketing strategies
  • Collaborated with brand ambassadors to create social media and website content
  • Responsible for design and execution of online display and social media advertising

Graphic Designer
E. B. Wall + Associates  |  2007 - 2010

  • Lead art direction and creative design (print and web) on key accounts (Ashley Capital, Bank of Granite, Carolina West Wireless, NC A&T State University)
  • Managed vendors and contract website programmer/developer relationships
  • Executed minor website programming and content management
  • Sourced and produced photography for external client and internal projects

  • Performed press checks and proofed printed materials during all project stages
  • Maintained production schedules and strict budget accountability
  • Estimated and defined project scopes for key account onboarding
  • Trained and supervised junior designers
  • Designed, prepared, and delivered client presentations/pitches

freelance graphic designer

CrossFit Ridzo

  • Designed logo and developed brand standards for a local CrossFit Affiliate

  • Apparel design for a variety of affiliate events

The Bustling Boutique

  • Designed logo and bus wrap for mobile fashion boutique

Swim. Bike. Run. Hike.

  • Designed logo, brand identity, and WordPress theme for adventurer's blog

  • Designed and coordinated printing of t-shirt for races and events

NEMO-Q

  • Designed online display graphics

 
 


EDUCATION

SAVANNAH COLLEGE OF ART AND DESIGN (SCAD)
BFA, GRAPHIC DESIGN, 2007

 

Expertise/repertoire

Website Design and Development
Digital Media
(Display Media, Advertising, Email, Social Media)
Apparel Graphics
Photo Editing and Retouching
Print Design and Production
Layout, Editorial, and Publication Design
Logo Design and Branding

 

Skills/proficiencies

Design Tools

Adobe Illustrator
Adobe PhotoShop
Adobe InDesign
Dreamweaver
Flash
Acrobat
QuarkXPress

web Development

Responsive HTML and CSS
Javascript
PHP

Email service providers

Bronto
Constant Contact
iContact
MailChimp

content management systems

Squarespace
WooCommerce
WordPress
Znode

Social Media/user content management

Bazaarvoice
Facebook
Google Analytics
Hootsuite
Instagram
Livechat
Pinterest
Twitter
Woobox

video development

iMovie

office suites

Google Documents
Microsoft Office Suite

payment solutions

Paypal
Stripe
Square

 

work

 

Logos / Branding

 

WEb Design

 

Print Design

 

Email Design

 

reviews

 
I’ve worked with Kelly on a daily basis in a corporate matrix team structure for 3+ years. Kelly is an excellent partner and team-player. She is easy to work with regardless of if you have an abstract concept or narrowly defined vision, she takes feedback well, and has a true eye for details. Kelly is very adaptable and has successfully created graphic assets for our major brand partners in a variety of retail segments including work/lifestyle brands (Carhartt, New Balance), fashion (Hot Sox, K. Bell), and basics (Fruit of the Loom). She is quick to narrow in on any brand’s voice/vision and mimic existing standards, or help define that vision when standards are more abstract.
— CATHERINE, RENFRO
Kelly has helped us numerous times on design work for our business. This has included creating our logo(s) from scratch, apparel design, brochure design, marketing materials, and much more. I’ve been impressed with her creativity and her ability to receive suggestions/analysis. She’s also proven her ability to work under pressure, as once she had to create a logo from scratch within 2 hours for our largest apparel order to date, and it’s the design we still use today. We have worked with 5 designers in our existence, and Kelly has won us over hands down.
— COLT, CROSSFIT RIDZO
Kelly kept us up to date daily and was very professional.
— ERIK, NEMO-Q
 

Contact

for project inquiries, Please contact me below.